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In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change
Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations
Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication INFORMS as in a communication strategy that informs
Throughout the book, D Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.
With information being the lifeblood of today s intellectual-capital assembly line, D Aprix explains, the internal communication task has taken on an unprecedented importance